Abby Hepworth is
a writer and fashion editor for PureWow. She covers fashion, beauty, travel and wellness, as well as celebrity news. You can check out her latest articles, as well as some of her earlier work, below.
___________________________________________
When she isn’t writing, Abby is an avid runner currently preparing for her third marathon. If she’s not in the office, she’s probably hiking in the Sierras in California or planning her next international adventure.
RESUME
Fashion Editor, PureWow
previously Editorial Assistant, Assistant Editor, Associate Editor
August 2016 to Present
As Fashion Editor, I manage PureWow’s fashion team, approving and editing pitches, as well as pitching and writing fashion and shopping stories of my own. I help to conceptualize the fashion editorial calendar, adjusting and pivoting as new trends and newsworthy events come up. I attend market appointments and maintain relationships with publicists and brands, perform market research to ensure we’re always on top of the latest and greatest in fashion, and work closely with our Affiliate Director to ensure top rates for our most loved brands. I’ve helped shape and develop PureWow’s fashion vertical over the past 8 years to find a voice that is unique to the website with content readers are eager to shop and share.
Credits Editor, People StyleWatch
May 2015 to August 2016
As People StyleWatch’s first ever Credits Editor I helped to shape the role in order to best assist the fashion and beauty departments. I acquired all fashion credit information for the print publication and select web features, and assisted in creating editorial layout boards for fashion stories and well features.
Freelance Accessories Assistant, People StyleWatch
March 2015 to May 2015
In this role I assisted StyleWatch's fashion department by organizing accessories samples for presentation, attending market appointments, tracking all incoming and outgoing samples and generally helping to maintain the efficiency and organization of the fashion closet.
OTHER RELEVANT WORK EXPERIENCE:
Freelance Video Production Assistant, Maker Studios Inc
Worked with beauty blogger Camila Coelho in producing videos for her American YouTube channel.
Fashion Editorial Intern, People StyleWatch
Helped to maintain the fashion closet, track samples and organize product for photoshoots.
SKILLS:
SEO, Affiliate, Photoshop, Photo research, Styling, Social Media, Copy Editing